Overall benefit: Effective collaboration between remote workers or teams at separate locations.
Due in part to the global expansion of new technologies, teleworking is a growing phenomenon within the marketing industry, with an increasing reliance on remote workers to reduce overheads. One of our clients, an established marketing enterprise, used to find the process of following up on projects and assigning tasks to certain team members (who were based in different locations or working from home) very challenging.
Difficulties also arose with regard to the use of email to share files and collaborate on a document. Simple mistakes - such as the sender forgetting to attach a file or to include someone in the email list, or a recipient missing an email entirely - had huge consequences. The process of using spreadsheets to collaborate within a team also had drawbacks. Consequently, the company struggled to meet project deadlines and felt they were not harnessing the talents of their teams effectively.
The company also felt that email was not effective for relationship-building: with so many team members based in different locations, positive 'virtual' interaction was more important than ever.